behind-the-scenes video shoot
HOW DID SHE TRANSFORM HER INTO A SUGAR SKULL?
Those are the questions that people usually asked the tequila company, and their Art & Creative Director, Kathryn Robbins.
So, the leadership team used this photoshoot as an opportunity to showcase the time and work it took to create this iconic Sugar Skull look for a new promotion.
The goal was to showcase the transformation process via video, use the video and images to gain interest via the social media channel - WeChat, and to repurpose the images for future print and promotional events.
ART& CREATIVE DIRECTOR